So over the holidays i was looking through my sketchbook and i decided that i like the look of this variation of the alight design, i think that it is because the design doesn’t look so heavy now that there is a little flick. Also i think that it looks more like a flame now its not so perfect. I now plan to develop it more play around with shadows and some placements for posters.

After scanning my design, I took it into illustrator and made it a vector image. I still think it needs refined, but it has still shown me how sleek and effective the design can be. 

Here I have experimented with different colours in my design. I could also try keeping the text black and having the flame a colour, or vice versa.

Out of these experiments, I like the grey and the black ones, because I think they look the most professional. The brighter colours look childlike and amateurish, however i may consider using different colours when defining the 3 separate parts of the event.

Here i have experimented with the previous design. By slightly altering the right hand side of the flame, the design looks more elegant. 
I thought it was a good idea to ‘split’ the flame, so i experimented by sweeping the left hand side of the flame across to give the shape of an A. I really like this outcome, however I think the designs that hold the serif font have a more professional and mature look.

I went back to my previous design and decided to play with colour. I didn’t want to take away the boldness of the design, so by literally adding a splash of colour to the background i have overcome this.
I think the effect is bright, bold and very eye catching.

On the right hand side of this page, i have too the serif font and placed it in different positions on my chosen flame. I also mixed in the idea that the flame is the A itself, but next to the font, the flame looks less like an A, so the design isn’t as powerful as i would have liked.  

After experimenting with flames, i decided a simplistic flame would work better, as i don’t want the logo to look too complex. 
I sketched out a smooth and simple flame, which I then went on to develop. I tried adding another similarly shaped flame into the middle, which i hoped would represent the letter A.
Next i incorporated the text into the flame, which i think has a really strong look.
I plan to take this design and develop it further. 

On the left hand side of this scan i have made the letter A be surrounded by fire. As i developed this design a little bit further, i tried to refine and simplify it. I have also experimented by having the whole word ‘alight’ instead of just the ‘A’.
On the right hand side, I have drawn the flame horizontal instead of vertical, on the A. However, after drawing it i realise it resembles the ‘Drive Angry’ movie typography too strongly. 

Here i have put in some other ideas i had but i don’t think have that much potential…the one on the far left was kind of the same idea as the light bulb design but with a table top lamp i could of tried this out by creating a stencil and sticking it under the light so when it was switched on it would cast a shadow onto the table.

The other design on the left was my attempt at drawing light shining from behind the word alight which is again down the obvious route. The design of the right was because tattoo’s are seen as youth culture i i think that students and young members of the public will be the majority of the people who will attend the event.

On this photo i have kind of went down the obvious route using a light bulb. I first did the light bulb with the text just wrote inside the bulb but i felt like it was just stuck there, so i did another design in which the alight was the filament inside the light bulb. I thing that it looks really good and i’m pleased the way it has turned out however i dont think that it is one of my strongest ideas. 

The left hand page was an idea to use the shape of south yorkshire to come up with some sort of logo, which is what i got by using tracing paper with alight written on and traced the shape.. Once i did this i thought that maybe i could write alight in the the shape of south yorkshire, after placing another piece of tracing paper over the image i wrote alight into the shape of south yorkshire and i am very pleased with the result. 

On the right hand side of this photo i have used very contrasting colours (Black & White)  to create the design. I got this idea from the showtime logo which i really like. i really like how the circle cuts some of the word or the letters off so that it brings the background into the design, i feel like the design never really ends. I started to experiment with bringing other circles in to the design to finish the word off so the public could see what the actual word was. The whole design reminds me of one of Paul Rands works with type.

On this design i have kind of carried on with the previous idea but i have taken pictures of the skylines in sheffield instead. The idea below the photos i have doodled what i might do if i decide to take this idea on to develop, i would like to make the letter out of the buildings on the skyline but not to fill the shape of the letters just so you know what the letter is.

On the opposite page (Right hand side) i sketched out an idea which i was thinking of taking the colours from the coat of arms of south yorkshire and use them in the design. I like the idea behind this but i don’t think the public will make the connection.